Advantage of Direct Mail ~ Get Those Old Customer Coming Back

There are more ways to market your salon today more than ever. But direct mail remains one of the most effective. No matter what you’re mailboxselling, it offers several distinct advantages.

Mail Generates an Immediate Response ~ Direct mail is a practical medium of the here and now. Its purpose is to make sales and generate sales leads. There’s little waiting. Once your mail is sent, you can see response within days.

Mail is Measurable. ~ Every time time you do a mailing, you can easily track how many pieces you mailed, how many people responded, how many sales you made, and any other bit of information you want. There’s no guessing, You’ll always know exactly where your money is going.

Mail Can Pay for Itself .~ It’s an investment that pay’s off right away. You don’t have to wait months or years for a brand preference to take hold. If you’re selling an expensive product or service, a single order might pay for the cost of the whole mailing.

Mail Can Be Targeted ~ Technology has made every medium more precise but mail remains the most finely tuned with thousands of lists available. You can select your audience with great precision and apply your marketing dollars to the most promising prospects. And with more and more mail lists becoming available, you can reach virtually anyone for pennies.

Mail is Efficient and Budget Friendly ~ You don’t have to mail a zillion people; you can limit your mailing to a few thousand or even a few hundred. And you don’t have to create am expensive direct mail piece,. You can get good results with a simple letter or inexpensive postcard. Direct mail levels the playing field so you can compete aggressively, even if your business is small.

Mail is Flexible ~ In other forms of advertising, your limited by space or time. But with mail your options are almost limitless. You can say as much as you want, about any product or service you want, whenever you want.

You can use mail to…
~Announce new or improved products
~Sell merchandise directly to customers
~Increase profits by cross selling and up selling
~Generate qualified leads for your sales people
~Find and service new markets
~Revive inactive customers
~Build a house list of contact and prospects
~Distribute literature catalogs and samples
~Invite people to you trade show booth
~Drive traffic to your website
~Educate customers about new product features
~Conduct quick market survey
~Offer sales merchandise and liquidate inventory

And much more … All you need is a mailing list and postcard design and printing service such as www.salonpromarketing.com

For other great direct marketing advise please visit Dean Rieck Direct Creative

Copyright (c) Dean Rieck. All rights reserved. Dean has been called “…the best direct response strategist and copywriter” in America. For more marketing tips, and to sign up for a free newsletter, visit Dean’s Direct Marketing Learning Center.